The Sony PRS-T1 is the latest e-reader the company has released and the first one to run the Android OS. It was only a matter of time before some enterprising young soul decided to root the device so people can load their own apps on it.
Cnet is reporting that a unknown hacker is very close to rooting the entire device and making it public. Right now there is functionality for a full touchscreen and the ability to load in 3rd party applications. This means you can load the Kindle, Barnes and Noble, Kobo, Aldiko and FBREADER apps on it. This allows you to deal with other companies and not being locked into dealing with Sony exclusively.
No word yet on the street date for the official launch but e-ink Readers such as the Nook, got rooted fairly quickly. I would surmise that within a month we will have a full working version and we will film a tutorial on how to root your device.