Amazon does not sell Kindle books in Poland, but that has not stopped it from being the most popular e-reader. The Kindle has a dominant 82% market share and most people are downloading ebooks for free and sideloading them on their device. Pocketbook is the second most popular brand and they control 11% of the market, while InkBook has a meager 7%.
Most e-readers in Poland do not have a way to download paid e-books directly on an ereader, so the most common way to download one was for free, such as project Gutenberg (67%). Inkbook and Pocketbook have Google Android, which allows for the installation of Android apps and people are buying digital content directly from Google Books, Kobo and a myriad of others (55%). Others borrow e-books directly from a friend (40%).
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.