The traditional book selling market has always had clearly defined prices for retail and online shopping. A publisher in New York is seeking to disrupt the conventional sales model with a pay what you want promotion.
Brooklyn Arts Press has launched an intriguing initiative that is normally reserved for bands like Radiohead or comedy videos by Louis C.K. The publisher has introduced a Pick-Your-Price for a Paperback! from author Noah Eli Gordon. His new book The Word Kingdom in the Word Kingdom will allow readers to define their own price from Feb 1 4 to March 7th.
Will the creative tactic catch on among small presses or even indie authors? It has certainly become quite the norm for e-books. Digital reading has always employed a laissez faire policy when it comes to experimentation. Humble Bundle is the poster child for the entire notion of paying what you want and has been doing it with e-books since 2012 when Neil Gaiman and Cory Doctorow contributed some titles and the campaign generated $1.2 million in under two weeks.