Amazon has been selling eBooks in Brazil since 2012 and the only way you can buy the e-readers is if you purchased them through a 3rd party. Today, Amazon has announced they will begin selling their entire line of Kindle readers in Brazil.
The Brazilian Kindle division is being run by Alex Szapiro, a former Apple executive who is charge of deployment. According to industry figures, Brazilians bought 435 million books in 2012 worth $2 billion. Szapiro said ebooks were about 3% of total book sales.
Amazon is foregoing their massive warehouse distribution network that they own and operate in the USA, with their foray into Brazil. Instead, the physical distribution from online orders will be shipped from external partners, which currently are unknown.
Often, high import fees make e-readers inaccessible for your average reader. This is the main drawback of selling phones, tablets or e-readers in Brazil. We have word that the basic Kindle model will cost BRL 299, while the most expensive one, the PaperWhite 3G, costs BRL 699.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.