Apple posted a really humorous new iPhone 6S advert that features well-known Sesame Street character Cookie Monster. In the television spot, Cookie Monster is baking cookies and using the always-on hands-free “Hey Siri” feature to set a timer. He bemoans how long the process is taking and initiates his playlist which features the Jim Croce song “Time in a Bottle.”
I think this new spot is one of the best ones Apple has done in a longtime. It is far more engaging then recent efforts to focus on celeberties and actors such as Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.
Michael Kozlowski is the editor-in-chief at Good e-Reader and has written about audiobooks and e-readers for the past fifteen years. Newspapers and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times have picked up his articles. He Lives in Vancouver, British Columbia, Canada.