Sources close to The Wall Street Journal are indicating that instead of Google, it is Amazon that is readying to acquire the Twitch.tv video game streaming service. Rumoured to be selling for a meagre $1 billion, Twitch.tv is considered to be a true streaming video giant. Using the service, over 50-million monthly active users are able to stream live video of themselves playing their favourite games.
When we first heard that Google was interested in purchasing the service, it seemed like a logical move for the company that controls YouTube. So what does Amazon want with Twitch.tv? So far it is just speculation. Perhaps they are going to try and compete with Google in the streaming amateur video arena, but that seems like a difficult place to succeed. Other thoughts swirling around the rumour mill wonder if Amazon may be wanting to extend their own video rental and sales offering –or if they plan on trying to sweep in and dominate the growing eSports genre.
Update: Amazon has purchased Twitch for $970 million in cash. Twitch’s founders have attempted to quell any concerns that the Twitch’s community may have about the acquisition.
“We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster,” wrote Mr Shear in a letter to users.
“We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.”