In many ways, Netflix has enjoyed being the de facto standard in the video streaming game –but that is all starting to change. Other services are gaining ground, particularly Amazon, and especially with their plans for a free video service (where currently you must have a $99/year Prime membership).
Some of you might recall that this isn’t the first time that the rumour has circulated stating Amazon is readying a free video service, but they aren’t denying it anymore (at least not exactly). When asked for a comment, Amazon spokesperson Sally Fouts stated:
“We currently offer the first episode of some television shows free with ads through our First Episode Free feature on Amazon Instant Video, and there are display ads on some short videos such as movie and game trailers. We’re often experimenting with new offers and experiences for customers, but we have not announced any plans to offer an ad-supported video streaming service.”
Expanding upon the ad-supported service that currently offers the first episode of certain TV shows makes sense, offering Amazon a means by which to expand their advertising network (known as the Amazon Media Group and operating across all of their properties: Amazon.com, Quidsy, Imdb.com, and DPReview). A larger video streaming service would also help encourage brand loyalty, making sales of their devices more attractive for would-be consumers.
For some, choosing a video streaming service comes down to pricing; others won’t (can’t) stray from their first choice because of the growing library of original content being produced (any other Netflix subscribers completely addicted to House of Cards?).