On one hand, there are worse ways to start a new year than with world record-breaking sales in your App Store; on the other hand, it might make the rest of the year a bit of a disappointment by comparison. This is the reality being faced by Apple after announcing that their customers opened their wallets to the App Store to the tine of nearly half a billion dollars in the first week of January 2015 (with New Year’s Day marking the largest single day of sales).
Boasting their accomplishments, Apple’s Senior Vice President of Internet Software and Services Eddy Cue said:
“This year is off to a tremendous start after a record-breaking year for the App Store and our developer community. We’re so proud of the creativity and innovation developers bring to the apps they create for iOS users and that the developer community has now earned over $25 billion.”
There is no clear reason for the surge in success, though it is easy to predict that a lot of us found or gave new iOS devices around the Christmas tree a few weeks ago. It may also be that the holidays gave many of us a chance to visit, share app recommendations, take the time to try something new… whatever the truth, Apple will take it.
App Store success means more than just money for Apple: it means jobs all over the world (with the company creating or supporting over 1,027,000 careers).