According to Disney’s Chief Executive Officer, Bob Iger, children are turning to tablets for entertainment and education; and who understands children better than the creators of franchises like Frozen and Cars? In support of this trend, Disney announced a number of mobile initiatives last week that indicate their continued investment in mobile devices.
Disney Inifinity 2.0 was released earlier this fall, and now we know there is a mobile version due to be launched this holiday season; an addition that will surely be a success, particularly with the new Marvel characters now available. The updated version of Infinity allows for a multi-player mode for iPhone, not to mention being rebuilt using Metal (Apple’s latest graphics API) that promise to provide console-quality graphics.
ESPN will see a rebranded SportsCenter app, furthering their goal to unify all of Disney’s media outlets (ahead of an updated website due to be launched on April 1st, 2015). Ultimately they hope to be on the mobile home screen of all sports fans.
Disney Moves Anywhere was also brought up, referencing the new iOS and Android apps; indicating their titles will also be available on Walmart’s VUDU this week (offering the ability to browse and then purchase over 400 Disney, Pixar, and Marvel titles).
Iger’s presentation last week at Disney’s Mobile Product Showcase began with an anecdote recalling his time spent with the late Steve Jobs, adding a pleasant piece of nostalgia to these announcements for those of us that still miss him a little bit.