In the instant messaging game, everybody wants to be Snapchat; Instagram is no exception. With the launch of Bolt, Instagram has moved beyond images of what everybody had for supper and enters the world of instant sharing of photos and videos with your friends.
The interface is basically the same as we have seen in every competing app: one tap takes and sends a photo while your friends are able to reply with text, photos, or videos. What may be more surprising is that Bolt does not require that you have a Facebook or Instagram account in order to use the service.
While most people likely see this as Instagram trying to compete with existing ‘snap and share’ apps, the more likely reality is they are trying to maintain their stronghold in the photo sharing market so as to service and retain their considerable userbase.
So far you have to live in New Zealand, South Africa, or Singapore if you would like to demo Bolt –the developers have decided that these are the first locations targeted by their launch. If you are intrigued enough to give the app a try, keep watch as it is expected a North American release will follow shortly.