It wasn’t very long ago that Samsung announced their plans to cut back their smartphone line-up –this time, it’s Sony doing the same thing. Where once it seemed like Sony was on top of the tech world and could do no wrong, now they are struggling to carve out a competitive piece of the mobile market.
Reducing their smartphone lineup by as much as 30% should help return Sony to profitability, while also giving a smaller portfolio of devices to support. Unfortunately, reducing the number of devices being offered does little to compete with smartphone leaders like Apple and Samsung.
On the plus side, Sony’s latest Android-powered handsets are receiving great reviews even though sales figures don’t support them. The reality is that there are plenty of devices to choose from, and a large number of users already have smartphones (and are upgrading with less frequency than in the past).
Sony isn’t just scaling back smartphones –their TV business is also taking a similar hit. The only divisions left untouched are related to console gaming and their image sensor equipment (currently found in devices made by companies like Apple).