July has been a pretty big month for Vevo: Michael Cerda resigned (their product head), Demi Lovato celebrated 1 billion views, and now the music video service has announced that they have an overhaul ready to go that includes a host of new features and an updated design.
Vevo already delivers more than 5.5 million videos each month to viewers, but now a sleeker user interface and faster load times for HD videos makes it a more enjoyable experience. What else can you expect? A new video player delivers higher quality content, a new navigation menu makes the app easier to work with, create playlists with greater ease, and a real-time feed offers live-streaming channels (Hits, Flow and Nashville) that promise to bring you the biggest and best artists from the US and Canadian markets.
So what are these changes all about? It’s likely Vevo is trying to compete with the likes of YouTube –something they may just be able to do with major music labels like Sony and Universal on their side (giving them access to a library of over 100,000 licensed HD music videos). Of course, rumours are swirling around the Internet suggesting that the company owners are shopping Vevo around for a sale… which may mean all of these upgrades are just value-adds.
Have a few minutes (hours) to waste watching high-quality videos in the palm of your hand? Download Vevo for Android for free now.