Pricing a product cheap is a sure fire method of attracting consumer’s attention though the real challenge is to make the product qualitatively viable enough to ensure it delivers at least acceptable levels of performance each time. The ultra cheap Aakash tablet device definitely conforms to the above and a good thing is, Datawind has come upon a financial windfall with the Tablet. A staggering 1.4 million people have indicated their interest in the tablet in just two weeks that the company has placed the tablet up on sale. It is right now available only through the company web site.
The tablet is at present being assembled at a factory located in Hyderabad. Given the high demand that has been registered for this ultra low cost tablet the company have decided to set up three other factory which would be located in Cochin, Hyderabad and Noida.
In the words of CEO Datawind as told to ET, “We never expected such a high response from both corporate and individual buyers. We plan to supply 70,000-75,000 units per day once the factories are in place by April.”
The users have all opted for the Cash on Delivery mode of payment which the company is not taking as firm order as of now.
The CEO further clarified, “We are not accepting cash for bookings currently, as we want to sort out supply issues.”
However, for the 1.4 million who have placed their order for the Aakash and have opted for the Cash-On-Delivery options, their wait is not going to end anytime soon. For the company is yet to have its inventory in place while it still has to sort out all supply issues pertaining to the tablets while as clarified by their CEO.
Real sales figures of the tablet is not very confirmed but ncarry.com a site that is also taking online order for the Aakash tablet has indicated a sale of 30,000 units.