Apple has been maintaining a stoic silence while stories of fake stores mimicking its own were occupying world attention. But not anymore, as Apple has now decided to take matters to hand. Apple’s legal cell that is already working overtime with a lot of patent cases that it is currently embroiled in finally seems to be able to divert some of its legal resources towards those who set up shops with almost the same look and feel of original Apple stores. However, while fake Apple stores located in Kunming, China brought the issue to the world table, Apple seems to have decided to begin its crusade against the issue right from its own backyard.
Stores located in New York are expected to be at the receiving end of Apple’s ire for the moment and Apple Story Inc. located in Flushing in Queens is among the frontliners. Interestingly, the Apple Story Inc. is very much unlike its Kunming counterparts who have brazenly copied Apple’s way of selling ware, but what has irked Apple about the New York store is the way it displays Apple products in cases that look a lot like the iPhone and the iPad.
Among the other defendants in the case include ‘XYZ Businesses’ with no specific numbers mentioned, a person named Jimmy Kwok along with 50 John Does. There might be others who have also been served notices though the details are not available yet. What the lawsuits relate to is not yet certain as the court has made them available only to the legal counsels of the parties involved.
It’s not known either if the fake Kunming based stores are also included in the latest patent infringement cases that Apple has filed. Authorities in China had earlier closed two shops operating out of Kunming on the ground that they lacked official businesses permits, though independent sources maintain there are at least three other such stores still operating with the possibility of many more.