Microsoft has slashed prices of several Windows tablet devices that are being offered via its stores, both online and physical. Among the tablets that can now be picked up for cheap include the Dell Venue 8 Pro which has seen a $70 drop in price from the original $299. This does make the offering quite lucrative for a tablet that offers 32 GB of storage. Also at $229, the Dell Venue 8 Pro is slam bang in the territory of 2013 Nexus 7 that offers 16 GB of storage and an inch less of screen space (but with more pixels) for the same price.
Among the others to benefit from the price cut include the Lenovo Miix 2 and the Toshiba Encore which can now be picked up for $249, down from the original $299. Similarly, the Dell Venue 8 Pro with 64 GB onboard now costs $299, a steep drop over the original $349. The Samsung ATIV 3 has been provided an even steeper price cut, now retailing at $499 from the original $699.
Microsoft is desperate to see Windows based tablet gain larger visibility among consumers. Its own Surface range has had an excellent fourth quarter and is hoping to push sales of other brands with the hope of creating a large enough user base of the Windows 8.1 platform in the tablet sphere. Chip maker Intel too will be a direct beneficiary of the above move. Interestingly, both Microsoft and Intel have found themselves in a somewhat similar situation with the rapid proliferation of tablet devices and both have a lot to gain from increased sales of Windows based tablets. Worth mentioning here, all the tablet devices mentioned above are built around Intel Bay Trail Z3740D chips that have won accolades owing to their battery saving and performance attributes. What is also interesting is that Microsoft is not extending the generosity to its own Surface range that continues to retail at the original price tags.