Nintendo had munched off Sony PSP’s challenge in its march towards the number uno spot in the handheld gaming arena and for a while it seemed nothing could stop the Nintendo juggernaut. But then the Apple’s iPad entered the scene and Nintendo found an unlikely rival in the iPad that began to eat off its profits. In fact, Nintendo’s profits has seen a plunge – an almost 20 percent decline – a first in several years which is a clear proof that the leadership status of the gaming giant is under clear and present danger. Further, this trend is not likely to improve anytime soon with a growing number of iPhone, iPad or even devices running the Android that is slowly but surely eating into Nintendo’s turf. Not to mention, the lack of any blockbuster games from the video game giant further added to their woes.
It has always been the company’s endeavor to come up with devices meant to be used by the entire family. It is this that had contributed to the huge success of Nintendo in the past but is faced by more versatile devices like the iPhone and the iPad that its users are now switching over to. But then, Nintendo is not the company that is known to watch from the sidelines while its competitors take center stage. Rather, Nintendo has a history of making remarkable comebacks on the back of innovative devices like the DS and Wii. However, only this time things might not be the same as there is the mighty iPad along with a plethora of devices that can let its users do a lot more apart from playing games that it is up against. So its another interesting battle shaping up.
In the meantime, as per latest reports, Nintendo has already firmed up plans to launch a brand new handheld gaming device that is likely to be called ‘Nintendo 3DS’. This new gaming machine provides for a 3D game playing experience without the requirement of any special glasses to be worn by the player. Nintendo has said the new device will be compatible with the Nintendo DS and Nintendo DSi software that is already available and is pinning hopes on the new device to reverse the slump in its sales and overall profit.