Samsung Tablet Commercial is Most Effective, Survey Reveals

With tablet war getting hotter with each passing day, it’s just natural for the heat to be felt in the TV ads, too. Needless to say, the various tablet manufacturers are leaving no stone unturned in their effort at garnering a bigger share of consumer’s attention, though it seems Samsung is leading the way here. Based on the numbers received from Ace Metrix, it has been concluded that Samsung has produced the single most effective tablet commercial this year. The survey was carried out for comparing the television segments from Samsung advertising its Galaxy Tab as against Apple with its iPad, the TouchPad from HP, and the PlayBook from RIM. The survey group was formed of random selected television viewers.

The criteria that were given to the respondents for rating the television advertisements were relevance, persuasion, watchability, information, and attention. The top result as a collective total from all the responses received was 950.

Feel Free, the commercial title from Samsung topped the list with 650 points beating its closest rival Apple’s iPad advertisement titled “It Becomes Delightful, Even Magical,” which came in second with 640 point total. The Playbook commercial titled “Run Multiple Apps At The Same Time” scored 636, while the TouchPad segment “Just Type” was paired with 633 points.

“It’s important to note that each of the tablet ads in our Top 10, which also included Blackberry and HP, did very well, and scored above the norm. Despite Samsung’s ‘Feel Free’ homerun, Apple’s iPad campaign firmly leads other tablet makers on an aggregate basis,” said Peter Daboll, CEO of Ace Metrix. “iPad’s market momentum preceded all other tablet manufacturers, making the ad game a serious one in converting consumers away from Apple’s initial awareness and product trial.”

However, Apple’s iPad advertisement far supersedes the Samsung tablet commercial if collective campaign is taken into consideration. That is also reflected in the sales of the iPad, which is the single largest selling tablet PC in the world as of now.

via businesswire