This should not come as a surprise. It is no secret that the Surface RT has not been selling too well, and the best option for Microsoft is to slash prices. This has been done by the sizeable margin of 30 percent. The basic 32 GB version of the Surface RT can now be picked up for a cool $349, down from the original $499. The same for the bigger 64 GB version now stands at $499, which originally was a quite hefty $649. Maybe these are the prices that the tablet should have launched with, though going by the demand the Surface tablet range is now experiencing, Microsoft could be even more ruthless in slashing prices.
Microsoft had first embarked on an aggressive advertising campaign with the Surface RT, to no avail. The next target for Microsoft is to get rid of the unsold Surface tablet devices it has in its inventory, of which there seems to be plenty. Whether there will be another round of price cuts accorded to the tablet remains to be seen.
Sovan Mandal is the senior tablet and tech corespondent for goodereader.com. He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email