IKEA has hit upon a new idea to reach out to potential buyers - audiobooks. This makes for a bold new initiative with almost zero precedences in the industry, more so when it comes at the cost of the traditional print catalog. So, what buyers will have at their disposal when out to buy stuff from the world's largest furniture store is to listen to the company's audiobook to … [Read more...] about The new IKEA Audio Catalog is now an audiobook