Virtual book clubs became popular during the pandemic in the wake of social distancing. But these days, a trend has been noticed – businesses that are not necessarily bookish are also launching their own virtual book clubs. MUD\WTR, a coffee brand, is one such company which launched its book club in January with Atomic Habits by James Clear as its first title. "We’re more … [Read more...] about Why Non-Book Brands are Also Launching Virtual Book Clubs
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