Source Mills & Boon will launch a new list of titles on TikTok to attract younger romance fans and readers aged 35 and under. According to Mills & Boon's website, the longstanding publisher of romantic fiction sells a book every 10 seconds in the UK. Edel Flood, head of lifestyle and education at TikTok UK, said, “Romance is by far the biggest book genre.” Search … [Read more...] about Mills & Boon Launch ‘Spicy’ Afterglow Series For BookTok Lovers
BookTok reading
BookTok! “It’s Made Reading Cool Again”
In the world of books, BookTok is rising in popularity. In fact, it's said that BookTok is making people read. BookTok’s book recommendations, releases, and reviews have amassed 185 billion views, making it one of the most active communities. The Publisher’s Association claims that 59% of 16-25-year-olds have regained their love for reading, thanks to BookTok. BookToker … [Read more...] about BookTok! “It’s Made Reading Cool Again”