HarperCollins is in the midst of a total rebranding effort when it comes to selling books. In July they relaunched their United States website and started to market eBooks directly to customers. This has been a deemed a success by the top executives and they have now expanded into the UK. The New HarperCollins UK site has been relaunched with the express purpose of selling … [Read more...] about HarperCollins UK Launches New eBookStore
HarperCollins UK
Digital May Account for Half of Sales at HarperCollins
GoodeReader covered the news yesterday that HarperCollins UK’s most anticipated upcoming title was not actually a print book, but rather a very timely digital revamping of the publisher’s well-known Collins World Atlas. While the publisher still launches some of the market’s bestselling print titles, this shift to a digital focus is a welcome step for any publisher who wants to … [Read more...] about Digital May Account for Half of Sales at HarperCollins