As authors and publishers clamor to help their titles be found in an ever growing ebook market, one source of promotion and increased revenue has come in the form of ebook bundling. Some publishers were early experimenters with the concept in its early form, which included titles such as Hilary Jordan's When She Woke being offered for one price in both print and digital by … [Read more...] about Ebook Bundles Add Value, Discovery to Authors’ Works
Hilary Jordan
Hachette’s Evan Schnittman and the Enhanced Hardcover
Hachette Book Group has a new chief marketing and sales officer, Evan Schnittman, who is bringing a greater appreciation for digital to one of the Big Six publishers. When Schnittman was interviewed by Digital Book World staff at BookExpo America earlier this month, he elaborated on the place digital publishing has in the world of books, as well as where it should be headed. … [Read more...] about Hachette’s Evan Schnittman and the Enhanced Hardcover
Bundling Experiments Enticing Publishers
GoodEReader reported last year how a major publisher, Workman's Algonquin imprint, was experimenting with ebook bundling as a means to get readers into the bookstores and away from the ease of making their purchases from online retail booksellers. Several independent booksellers were instrumental in providing the digital editions of When She Wokeby Hilary Jordan when customers … [Read more...] about Bundling Experiments Enticing Publishers