IKEA has hit upon a new idea to reach out to potential buyers - audiobooks. This makes for a bold new initiative with almost zero precedences in the industry, more so when it comes at the cost of the traditional print catalog. So, what buyers will have at their disposal when out to buy stuff from the world's largest furniture store is to listen to the company's audiobook to … [Read more...] about The new IKEA Audio Catalog is now an audiobook
ikea
Ikea Lambasts eBooks with BookBook Campaign
The quintessential Ikea catalog is every young adults decorating bible for their first few urban apartments. In a new marketing campaign, Ikea is hyping a nonvolatile data medium storage device, otherwise known as a book. Ikea is borrowing a page out of Apples playbook by constructing an online commercial for their new catalog. They make light of the fact that you are using … [Read more...] about Ikea Lambasts eBooks with BookBook Campaign