Many bookstore chains in Canada and the US do not actively promote digital content in their stores. They bet on people coming in and spending more on the tangible versions of the books, but then customers end up buying the digital editions. Bookstores belonging to ABA or the UK Booksellers Association often get a cut out of each digital sale, but are doing little to gain that … [Read more...] about Why Kobo Should Implement QR Codes and WIFI to Build Digital Synergy with Indie Bookstores
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Kobo and the American Booksellers Association Brings eBooks to Bookstores
Canadian based Kobo has just partnered with the American Booksellers Association to bring ebooks to many independent bookstores in the USA. This new agreement will take effect in October and be showcased in over 2,000 bookstores. Kobo will finally gain more market presence in the United States. The new partnership between the ABA and Kobo gives both companies a wellspring of … [Read more...] about Kobo and the American Booksellers Association Brings eBooks to Bookstores