Despite the adage that you can't judge a book by its cover, you certainly can tell a lot about a company by its brand. Everything from its name to its company logo to even considerations like the office paint scheme and address can tell consumers volumes about the tones and attitudes that the company is working to present. This is a part of the reason that the Memphis, … [Read more...] about Digital Publishing Startup Screwpulp Gets a Facelift, New Name