males

According to a new study by Flurry, industry leaders when it comes to mobile analytics, females spent more time and money on mobile games than their male counterparts. To find their numbers, Flurry reviewed games that had an install base of 1.1 million devices or more participating in their ad platform. Based on those numbers, they learned that "women make 31% more … [Read more...] about Women Spending More Time and Money on Mobile Games