Now that the world of self-publishing has become more commonplace and tools are in place to help authors from a variety of skill levels complete their works for publication, one of the chief hurdles that authors still seek help for is marketing. Book promotion continues to be a huge obstacle to success for authors, regardless of publishing mode. A panel at the recent … [Read more...] about Marketing through Book Clubs and Paid Reviewers
paid book reviews
Author Bashing: Is It Good for Business?
Good e-Reader has been closely following the recent events surrounding author bullying and reviewer bashing. While dozens of articles on the subject have been posted over the course of the last few weeks, there has yet to be any clear rationalization for the animosity between some authors and some book reviewers. Even as sites like Amazon and Goodreads take steps to try to … [Read more...] about Author Bashing: Is It Good for Business?
Buying Your Way Up the Bestseller List
First, it was the book reviews. News broke last year that authors could buy five-star reviews for next to nothing, helping to boost their sales while duping potential readers into thinking this was a not-to-be-missed read. Shortly after, unscrupulously business-minded authors discovered they could also pay those same reviewers to spit out one-star reviews on the title that … [Read more...] about Buying Your Way Up the Bestseller List
Flaws in Online Book Reviews
The doors of publishing have been virtually thrown open to self-published authors, but as ever increasing numbers of books become available, discoverability becomes an issue. Authors trying to get attention for their books have nearly as much work to do in marketing as they do in the creative process. While some authors take to their social media outlets to spread the word … [Read more...] about Flaws in Online Book Reviews