Historically, the name Harlequin has been so closely tied to romance publishing that it's almost like "kleenex" or "coke": the brand is virtually synonymous with the product in the minds of the public. Of course, in any kind of book circle, Harlequin also means a specific expectation within romance; it will be steamy, it will have a happy ending, and it might be the kind of … [Read more...] about Bodice-Ripper No More: Harlequin Branches Out into the Mainstream
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