BookTok is a sub-community on TikTok where users post under the hashtag #booktok, sharing book reviews, must-read recommendations, memes, and a variety of literary content. It has played a crucial role in bringing attention to new authors and helping them become bestsellers. But which books are the most popular? The team at JPC has analyzed Google search volumes of the most … [Read more...] about Fourth Wing: Most Popular BookTok Book in the US
Sarah J Maas
Young Female Readers Fueling Romantasy Genre
You must have noticed a new trend if you love books or are active on TikTok. The #Romantasy! Romantasy is a relatively new book genre that combines romance and fantasy. The genre is seeing massive success with authors like Sarah J. Maas outselling her publisher Bloomsbury’s blockbuster, the Harry Potter series. Industry watchers noted that the romantasy genre is popular … [Read more...] about Young Female Readers Fueling Romantasy Genre
Bloomsbury Makes Profit Due to Sarah J Maas
Shares in Bloomsbury Publishing reached the peak as the group best known for backing JK Rowling’s Harry Potter series hailed fantasy author Sarah J Maas as a “publishing phenomenon” helping to turbocharge its sales and profits. The London-headquartered group raised its profit outlook for the second time in three months due to growing demand for its fantasy novels, led by those … [Read more...] about Bloomsbury Makes Profit Due to Sarah J Maas
Bloomsbury to Release Seven New Sarah J Maas Titles This Year
Bloomsbury Publishing has slated the release of seven new Sarah J Maas titles, starting from early this year and a new author named Samantha Shannon, both of which are fantasy authors. The independent publisher is capitalizing on the fantasy fiction boom. Statista reported that book spending increased to £4.3 billion in 2022, largely due to the Covid-19 pandemic. Bloomsbury … [Read more...] about Bloomsbury to Release Seven New Sarah J Maas Titles This Year
Harry Potter Publisher – Bloomsbury – Sees Record Sales
Bloomsbury – the UK's most famous publisher renowned for the Harry Potter series- has recently reported a 15% increase in sales with a 16% increase in profit. The publisher chalks this success to allies – TikTok and the ongoing macroeconomic hellscape. Harry Potter During the Inflation According to CEO Nigel Newton, with increasing living costs, books are an affordable form … [Read more...] about Harry Potter Publisher – Bloomsbury – Sees Record Sales