Sony has been selling e-readers since 2006 and only saw 300,000 units being sold until 2008. Everything changed when Amazon got into the eBook and e-reader market and the industry took notice. This increased the visibility of the Sony brand and they sold 800,000 units in 2010, just before the market peaked in 2011. Sony has seen diminished sales since their peak and they … [Read more...] about Commentary – If I was in Charge of the Sony e-Reader or Reader Store