Source Mills & Boon will launch a new list of titles on TikTok to attract younger romance fans and readers aged 35 and under. According to Mills & Boon's website, the longstanding publisher of romantic fiction sells a book every 10 seconds in the UK. Edel Flood, head of lifestyle and education at TikTok UK, said, “Romance is by far the biggest book genre.” Search … [Read more...] about Mills & Boon Launch ‘Spicy’ Afterglow Series For BookTok Lovers
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Harlequin to Launch TikTok-inspired Imprint for Romance Readers
Image credit: harlequin In the US, Harlequin, a Canada-based romance and women's fiction publisher will release a new imprint, Afterglow Books, reports Publishers Weekly. According to Harlequin, the imprint will be inspired by TikTok’s #spicytok content. Set to launch in January next year, the imprint will target readers who love contemporary romance reads. It will publish … [Read more...] about Harlequin to Launch TikTok-inspired Imprint for Romance Readers