As I reflect on my recent writing projects, a common thread seems to be emerging around the transformative power of revelations. Whether on a personal or societal level, when new information comes to light, it has the ability to ripple outward, shaping not only our personal experiences and relationships, but also, if the revelation is profound, impacting the world around … [Read more...] about BookTok’s Influence: Between Literary Culture and Performance
TikTok book sales
BookTok Has Reached its Zenith, BookScan Suggests
The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to TikTok. According to a survey conducted in May 2023, 48% of TikTok users in the US and 53% of Canadian users reported reading significantly more because of BookTok. A 2022 … [Read more...] about BookTok Has Reached its Zenith, BookScan Suggests