The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to TikTok. According to a survey conducted in May 2023, 48% of TikTok users in the US and 53% of Canadian users reported reading significantly more because of BookTok. A 2022 … [Read more...] about BookTok Has Reached its Zenith, BookScan Suggests
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