When Barnes&Noble began its massive media campaign of commercials for its Nook e-reader, the imagery was very serene and quite deliberately targeted to women. Images of users lounging on window benches while their children played in the yard or of readers under umbrellas at the beach were intended to draw in a demographic who simply wanted to enjoy a good book with the … [Read more...] about Nook Reaching Out to a Variety of Readers
Good e-Reader