A new report by app analysis firm Distimo has brought an interesting revelation, that freemium apps are far more popular than anything else. Freemium apps are those that are available free, though users are required to pay to enjoy advanced services or features. It appears that is how users tend to spend, with an overwhelming 98 percent of revenue in the Google Play Store coming from freemium apps. The same goes for Apple’s app store at an equally impressive though slightly lower 92 percent. Both figures mark a healthy improvement over the 77 and 89 percent that freemium apps once contributed to the Apple and Google app stores respectively. The research further revealed that freemium gaming apps specifically contributed more to the revenue stream for both the app stores than anything else.
The research also revealed that Asian markets have emerged as top contributors to the app store, with South Korea leading the way while the US continues to be among the most lucrative app markets for both Android and iOS platforms. The growth rate is an astounding 759 percent for South Korea, followed by China and Japan with respective growth rates of 280 and 245 percent.
As for their ability to bring in cash for their respective companies, the Apple App Store continues to be at the top while the Google Play Store has managed to narrow down the gap considerably over the year. As pointed out by the Distimo research, Apple made more than $18 million from its top 200 apps a day in November 2013, which compares favorably against $12 million that Google made from its Play Store. However, Google has made a more comprehensive improvement considering the corresponding figures a year ago were just $3.5 million compared to $15 million for Apple.
Similar research from mobile analytics firm App Annie pertaining to November 2013 has come up with interesting findings, claiming dating and cartoon creating apps to be doing quite well for Apple App Store. Dating apps Zoosk, Badoo, Grindr and AdoptAGuy are among the top ten most profitable non-gaming iOS apps, while MomentCam and Bitstrips are among the top two most downloaded iOS apps. The App Annie report also mentions Chinese firm Tiny Piece has proven to be the top publisher of kids’ gaming apps for November.