HTC is making several of its apps available, including Blinkfeed, in the Google Play Store. This is a positive move considering rolling out updates will be much easier now that the company won’t have to wait for a major Android update to include updates to its own apps. Motorola has adopted a similar strategy with several of its key apps, including Touchless Control and Motorola Camera. This will also enable other non-HTC users to download and install BlinkFeed on their devices.
The app is a type of news reader that was launched with the HTC One last year, and it adopts a similar layout as Windows 8 apps, with tiles representing different news items. Users also have the option of offline reading. HTC said they hit upon the idea of making BlinkFeed open to all Android users given the popularity of the app with HTC users.