Japan has emerged at the top when it comes to app revenue, beating the US in the process. The achievement is sensational as just about a year ago, consumers in Japan were found to have spent 40 percent less than their US counterparts in app spending. The trend has since been reversed as Japan has beaten the US by spending 10 percent more on apps in October, revealed app tracker App Annie. This makes for 3 times and 6 times as much as those in South Africa and UK spend on apps.
However, the growth potential is still immense in Japan considering its just 40 percent of Japanese that use smartphone device this year, a figure which is expected to rise to 60 percent next year. Consumers have shown a growing inclination towards smartphones instead advanced feature phones that used to be the most in demand not too long ago. What is even more interesting is that Japan had started with mobile internet technology way back in 1999, an era when iPhone or Android based smartphones were non-existent.
As for the specific genre of app, it is games that have emerged as the biggest hit with the folks in Japan does not seem to have enough of it. Spending at the Google Play Store has also almost leveled with that on the Apple App Store.