Layar, the mobile app that has taken reading magazines or newspapers to a whole new level thanks to their incorporation of augmented reality technology, has announced an update for their software. The latest update applies to the Layar Creator tool, which allows users to create images which will exhibit interactive properties once it is tapped on in a mobile device. This opens up immense opportunities in digital publishing and advertising sectors, something that has led the company to badge its Layar Creator as an “interactive print publication platform.”
The Layar app can be found in the Apple App Store and the Google Play Store, and already has a working relationship with Glamour, Elle, Cosmopolitan, Men’s Health, and 80,000 other publishers; still, the company is looking to expand to a much wider user base. The app will work in conjunction with magazine pages that can be scanned by smartphones to allow readers for a richer and fuller reader engagement with the publications. Interestingly, this comes at a time when many are counting the last days of print publications.
As for the update, users will be treated to a new tab-based user interface which will allow for easy navigation “between editing, testing, collaborating and promoting campaigns…On the redesigned Campaign Overview screen, a bird’s-eye view of all of your campaigns helps provide the most information possible at a glance. A feed of info cards in this section displays personalized tips, suggestions and helpful information to make the Interactive Print creation process smooth and easy,” stated a press release.
“These features and more continue to set the Layar Creator apart as the easiest, most user-friendly and professional Interactive Print publication platform on the market,” said Layar VP of Product Rags Vadali.
The videos below will provide a healthy glimpse of what the new update is all about.