Amazon is poised to announce a new television service in the form of a physical box or dongle. The plan is to showcase their Amazon Instant Video service and also secure 3rd party services, such as Netflix and the WWE Network. Sadly, the essence of this service will not work outside the USA or UK. Amazon does not allow international viewers to watch any of their streaming music or videos, so the new box is basically irrelevant.
Next week at an event in New York, Amazon plans on announcing a new television service. No one really knows what it is all about, but they did file a series of FCC applications for a box, controller and other gizmos. Amazon has an extensive track record of being narrowly focused on the USA market when it comes to marketing their Instant Video services. The main reason people who would be excited about this box is the fact they can view Amazon Originals. Another component is being able to watch pilots and vote on the box if you want it to get made into a 13 episode season.
In reality, no one outside the UK and USA should even care about what Amazon is doing. Ultimately, no matter what they release, Canadians won’t be able to view any of the Amazon content. If you want to get a box with Netflix and WWE Network and other things, get a Apple TV or ROKU.