People Are Loyal to Amazon Prime

Amazon never releases official figures for Prime, so we have to get our information from surveys and analytics companies. Speaking of which, Consumer Intelligence Research Partners has surveyed over 2,000 consumers and found that 91% of one-year subscribers elect to renew for a second Prime year, while 73% of the service’s free-trial users decide to pay for Prime.

It is currently estimated that Amazon Prime currently has 56 million paid subscribers in the US, which equates to over $5.4 billion dollars a year in consistent revenue.

The average person signs up for a free 30 day trial to Prime in order to save money on shipping and most never cancel and become loyal Amazon buyers. 74% of Prime members said they used Amazon more today than when they first joined Prime. Also, 73% of Prime customers said they shopped at Amazon at least two to three times a month.

Michael Kozlowski (7738 Posts)

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send Michael Kozlowski an email to michael@goodereader.com