Rumor has it that Samsung is keen to offload its Liquavista acquisition to Amazon for an amount that is not likely to exceed $100 million. The move comes in the wake of the South Korean manufacturer shifting its focus increasingly towards tablet computers and smartphones, while dedicated ebook reading devices aren’t as lucrative. Samsung had acquired the Netherlands based digital publishing company that specializes in electrowetting display technology in early 2011, though we have yet to see any product based on it entering large scale production.
“We are currently reviewing many plans, including the sale, but nothing has been confirmed yet,” Chenny Kim, a spokeswoman for Samsung.
Interestingly, while ebook readers represent a declining trend, basic LCD based displays continue to be in vogue while others seem to be shifting towards oblivion. A clear advantage with the Liquavista display is that it allows for good readibility even in direct sunlight while also consuming the least amount of energy in the business. However, that does not seem to be enough to incite excitement among both manufacturers and consumers. What remains to be seen if Amazon will bite the bait given less of consumer acceptance of ebook reading devices, while it is pushing for greater sales of its Kindle Fire tablet range.