HTC is all set to launch its answer to the Asus Transformer Prime in the form of a new tablet PC running NVIDIA’s latest Tegra 3 processor. As per rumors, the new tablet will be ready for launch at the Mobile World Congress event held in February. This, some believe will give the company a head start against its competitors who may be readying Windows 8 based products as the next Windows iteration is not expected to launch before the end of the third quarter of 2012.
However, almost nothing is known of the tablet as of now, except that it will be based on NVIDIA Tegra 3 quad core processor along with Android ICS as the OS. The only tablet so far to sport this combination is the Eee Pad Transformer Prime from Asus though what’s almost a certainty is that we will come across a lot more tablet in the coming year boasting of Tegra 3 and Android ICS.
HTC CEO Peter Chou though is keen to ensure they have an unique device to offer, something evident in what he revealed while speaking to Reuters: his upcoming tablet launch was also highlighted in a recent report byReuters and HTC CEO Peter Chou was quoted saying, “Tablet is a market we would like to try and test, to see whether we can make ourselves stand out and prevent a me-too product.”
HTC so far has kept its presence in the tablet segment limited to just a single product — the HTC Jetstream. This in spite of the fact that HTC remains one of the biggest manufacturers of products based on the Android operating system. Also, AT&T hasn’t done the Jetstream much favor either by pricing it beyond the reach of the masses though this is quite in line with the ‘premium brand’ image the company is willing to pursue further.
“Customers are willing to pay more, that’s why we have grown nearly five times in China this year. It shows that customers support our philosophy,” said Peter Chou which means the upcoming Tegra 3 based tablets might well be seen sporting a rather high price tag.