Kindle Fire Market Share Records Sharp Plunge

Kindle Fire

Amazon is already in the process of refreshing its Kindle Fire lineup. That’s perfectly normal considering the present crop of Kindle Fire devices are fast approaching the one year anniversary of their launch. However, there seem to be more reasons than just the calendar for Amazon to release something new, as the Kindle Fire devices have been fast seen losing out on favor with the consumers, something exemplified by its market share witnessing a sharp drop from 21.5 percent to all the way down to 10.1 percent.

The above figure was revealed by Jumptap based on mobile traffic data for 2012 and 2013. What has also come to light is that Apple continues to sit on top of the tablet heap with its market share actually increasing by 3.1 percent. Samsung has emerged as the second largest player with a 5.8 percent jump in its market share, which has grown to 11.1 percent in 2013, scuttling Kindle Fire in the process from the second biggest competitor to the iPad.

This does put some pressure on Amazon to come up with the new Kindle Fire series, expected to launch sometime this fall. While initial reports point to an impressive new set of Kindle Fire devices across different screen sizes, it remains to be seen if those will be good enough to take the battle to the Apple and Google camps. Google has already revealed its trump card, the Nexus 7, while Apple is expected to launch new iPad devices this fall. That’s not all, for Amazon will also have to contend with the new tablet range Kobo has come up with.

Sovan Mandal (2780 Posts)

is the senior tablet and tech corespondent for He brings a international approach to news that is not just applicable to the North American market, but also Asia, India, Europe and others. Sovy brings his own writing flavor to the website and is interested in Science Fiction, Technology and Writing. Any questions, send an email

  • HeatherT3

    One impressive new tablet to launch in September is the 7-inch – Novo 7 EOS ($189) that features a built-in SIM card slot with 3G HPSA+ service through any GSM Carrier, including AT&T, T-Mobile and offers both Internet data access and Voice Calling function– and a phone SIM card maybe used interchangeably with both phone and tablet — this new Android model features an HD Screen (1280×800) similar to the Kindle Fire, MicroSD Memory, built-in GPS, a 4400 mAh battery, and Bluetooth – which works nicely with wireless headsets for phone calls from your tablet–

    Another new Android model that launched in August is the Pipo M7 Pro ($255)– which overall, packs in a solid device that competes with the new Nexus 7, but with a larger 8.9″ 1900X1200 PLS display (using Samsung technology); along with Quad Core performance, built-in GPS navigation, premium speakers, a 6300 mAh battery, Dual WiFi (2.4/5.0 GHz) and the option to use standard Android 4.2.2 O/S or a user-friendly Windows style Interface; and a 3G HSPA+ edition is also available for $30 more —

    Both new Android models are available through –T ablet Sprint–

  • Bryan Lee

    It’s funny how in January, there was an article about “The Kindle Fire overwhelmingly dominates the Android tablet scene” nabbing 33% of the Android tablet market. That article said “The Kindle Fire is tailed by the Nook (Tablet) at 10 percent, the Samsung Galaxy series at nine percent, and the Nexus 7 at eight percent.” I guess it depends on who is doing the measuring. It’s also interesting how iPad share (traffic) increased while its market share (sales) has been dropping massively according to most articles. The numbers just seem to go up and down – I suspect in a few months we’ll be reading about a surprise increase in Kindle Fire sales again.