Amazon is already in the process of refreshing its Kindle Fire lineup. That’s perfectly normal considering the present crop of Kindle Fire devices are fast approaching the one year anniversary of their launch. However, there seem to be more reasons than just the calendar for Amazon to release something new, as the Kindle Fire devices have been fast seen losing out on favor with the consumers, something exemplified by its market share witnessing a sharp drop from 21.5 percent to all the way down to 10.1 percent.
The above figure was revealed by Jumptap based on mobile traffic data for 2012 and 2013. What has also come to light is that Apple continues to sit on top of the tablet heap with its market share actually increasing by 3.1 percent. Samsung has emerged as the second largest player with a 5.8 percent jump in its market share, which has grown to 11.1 percent in 2013, scuttling Kindle Fire in the process from the second biggest competitor to the iPad.
This does put some pressure on Amazon to come up with the new Kindle Fire series, expected to launch sometime this fall. While initial reports point to an impressive new set of Kindle Fire devices across different screen sizes, it remains to be seen if those will be good enough to take the battle to the Apple and Google camps. Google has already revealed its trump card, the Nexus 7, while Apple is expected to launch new iPad devices this fall. That’s not all, for Amazon will also have to contend with the new tablet range Kobo has come up with.