Amazon has just signed a deal to purchase Comedy service Rooftop Media. The ten person company will be joining Audible in an effort to boost the catalog with new content. Audible founder and Chief Executive Donald Katz said in a statement on Monday the company had been attracted by Rooftop’s content as well as its pool of comic talent.
Rooftop does something very unique in the recording industry. They setup shop in comedy clubs all over the US and record the sets of established names and up and coming talent. They attain the full licenses and own the digital rights to thousands of hours of comedy, which is broadcast either live or later on demand. The company’s media partners include Apple and Yahoo, and they stream it out via Sirius, Rdio, Hulu, Spotify and Pandora.
Audible has been struggling with the Comedy category of their audiobook store and currently has 3,300 titles. With the addition of content from Rooftop, it should easily double what they have now.
Audible was acquired by Amazon in 2008 for $300 million. Bringing Rooftop under the e-commerce giant’s umbrella also boosts the company’s growing digital media business, which includes video and music services through Amazon Prime and original television production via Amazon Studios. Amazon also recently acquired live gaming streamer Twitch.