Hoopla has been heavily focusing on the digital library space for the past four years and the company has experienced massive growth. They now have 600,000 audiobooks, comics and e-books in their catalog and circulation has more than doubled over the past year, with transactions jumping from 1.5 million in 2015 to 6.3 million in 2016.
“Since partnering with hoopla digital last year, we’ve seen a terrific response from library patrons and are pleased with the engagement level of our audiobooks,” said Chantal Restivo-Alessi, Chief Digital Officer and EVP, International, HarperCollins Publishers. “We want the broadest possible distribution for the work of our authors, and hoopla digital has been able to provide incremental reach.”
According to Jeff Jankowski, owner and founder of hoopla digital – who has over 25 years of experience working with libraries – public libraries are an evergreen, reliable, and trusted channel, offering publishers over 12,000 outlets reaching urban, suburban and rural communities and serving a complete audience demographic. The emergence of hoopla digital and a new era of digital access to library content provides patrons with 24/7 mobile access and presents new opportunities for publishers to connect with libraries to drive title discovery, invigorate author development and facilitate better alignment of title marketing.
“We’re thrilled to be active on hoopla digital and excited by what we see happening on the platform,” said Gail Gonzales, VP/Publisher of Rodale Books. “Patrons are excited to have digital access to public library content; hoopla does a tremendous job of providing patrons with access to our entire backlist, and creates an opportunity for our titles to connect with new audiences.”
Patrons of participating public libraries can borrow, instantly stream, and download content from hoopla digital via the service’s mobile app and online at hoopladigital.com.
“hoopla’s innovative model has clearly filled a void in the established library models. In a short time, we’ve seen tremendous growth for our CoreSource Plus publishers that are using hoopla,” said Marcus Woodburn, VP of Digital Products at Ingram Content Group. CoreSource is a digital asset management and distribution platform offered through Ingram Lightning Source Inc.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.