Michael Bolton has been poking fun at himself for a number of years, doing off the wall advertisements for Starburst, Honda and even some Netflix stuff. The singer has parodied his 1993 classic “Said I loved you, but I lied,” for a new Audible commercial to hype up audiobooks in Australia.
Bolton is joined by several familiar Aussie faces in cheeky cameo roles such as fitness guru Tia-Clair Toomey as a personal trainer, radio host Brendan “Jonesey” Jones as a security guard and comedian Jordan Raskopoulos as a friend Bolton visits.
Head of Audible APAC, Matthew Gain, says: “We were shocked to discover so many Aussies would stretch the truth about the books they’ve read. From Sherlock Holmes to A Game of Thrones, Audible is here to relieve the pressure of unread books and transform gym or commuting time into a chance to conquer our reading lists.”
Bolton added: “No one can deny the power of the spoken word, whether it’s a 90s classic or your favourite audiobook. I loved the idea of re-recording one of my hits with the aim of helping Audible.com.au inspire people to listen to more audiobooks – while having a huge amount of fun in the process.”
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.