A used bookstore in the capital of Lithuania is engaging in a very clever advertising campaign. Mint Vinetu wants you to become someone else by purchasing a classic book.
The advertising firm who crafted this campaign likely borrowed heavily from the Sleeveface website. This is a user generated service that has people submit content from Facebook and Pinterest.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.