A used bookstore in the capital of Lithuania is engaging in a very clever advertising campaign. Mint Vinetu wants you to become someone else by purchasing a classic book.
The advertising firm who crafted this campaign likely borrowed heavily from the Sleeveface website. This is a user generated service that has people submit content from Facebook and Pinterest.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CNET, Engadget, Huffington Post and Verge.