Facebook CEO Mark Zuckerberg set a personal challenge for himself in 2015, read a book every other week. He has leveraged his social networking site to create a virtual book club for everyone to read his selected book in tandem and foster discussion.
Zuckerberg has created a Facebook group, simply called “A Year of Books,” for anyone hoping to follow along, and blasted it out to his 30 million followers. So far, more than 50,000 people have signed up to read the first tome, “The End of Power” by Moisés Naím.
Anything to encourage people to read is a good thing, and bookstores should benefit because everyone buying the same book should stimulate sales. Hopefully major e-book retailers will be paying attention to each of the books being read and discount them in order to appeal towards deal hunters.