HarperCollins Publishers today announced the HarperCollins Promotional Fund (HCPF), which will provide an additional fund of marketing dollars for Independent Retailers in the company’s fiscal year 2015, which began on July 1, 2014. Qualifying accounts that promote HarperCollins titles throughout the year will have access to additional funds to support marketing efforts. The program is designed to simplify the co-op process and promote creative merchandizing of HarperCollins authors.
“We highly value the growing channel of Independent booksellers and recognize them as trusted partners in helping us connect our authors with their readers,” said Josh Marwell, President of Sales for HarperCollins. “We know that Indies play a huge but sometimes under-valued role in local communities, and we want to support their extraordinary efforts in building buzz around books.”
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the past ten years. His articles have been picked up by major and local news sources and websites such as the CBC, CNET, Engadget, Huffington Post and the New York Times.