NewspaperDirect has just inked a deal with DTI Solutions to offer digital newspapers on all flights with the Flydubai airline. Starting today, over 45 replica newspapers will be available on flights through DTI Solutions’ industry leading in-flight software solution: e-readers.
Patrick Préfontaine, president of DTI Solutions, said: “We’re delighted to have helped flydubai achieve this historic project. We truly believe that eReader solutions are strategic for airlines to provide passengers with relevant and engaging content, while benefiting from the noted advantages of digital content such as weight and cost reductions compared to paper-based media onboard.”
Flydubai’s Chief Executive Officer, Ghaith Al Ghaith , explains: “Daily news consumption trends have shifted since the introduction of smartphones and personal electronic devices, and passengers now expect to be able to read their favorite newspapers electronically on board. Offering daily newspaper updates digitally is a real logistical challenge for airlines, and flydubai is proud to be the first to provide this enhanced passenger experience.”